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The point about having a niche blog topic

Only two days ago I wrote a cheat sheet to choose your own blog topic, in which I outline an easy way to choose a niche blog topic.

And then today I found that Yaro wrote whether we really need to have a niche blog topic.

The argument gives an example on how one can still earn a sizable income from blogging about a popular topic. Internet marketing is one of them. There are literally 1000s of bloggers out there in this niche. But yet more people are getting on the blog wagon on this one (just like yours truly).

What gives? It boils down to three main point.

When there is a demand, there will be traffic. More and more people are getting fascinated with the idea on making it big on the Internet. These people will search for other similar blogs, subscribe to mailing list, click on ads, pay for services. And when they spread the word on Internet marketing, more newbies will join the fray. And the cycle continues.

However, only the really committed and reasonably good bloggers can sustain their level of success. You need to be committed to your course, and you need to be passionate about your subject (hence my advice why you need to blog about something you are already blogging about). When you are passionate and committed, you develop great and unique pillar articles (a term I coined from Yaro), and your reputable grows to sustain readers’ loyalty.

This is where your unique relationship with your readers will help to propel your blog to success. Having earned their trust, you become their source of reliable information in their niche of interest. They are more inclined to trust you when you recommend a certain service/product. And the rest… you know how the story goes.

So what’s the lesson here? Is topic authority and readers relationship more important than having a niche blog topic in today’s crowded blogosphere?

I reckon this is a never ending debate. One can’t survive without the other.

So for you new bloggers out there, my advice is this - do all three, and you will never go wrong.

January 7, 2008 | Filed Under Blog Topic | Leave a Comment