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Nuffnang, Advertlets & the Notorious Adbaaz

Few days ago I received emails from Nuffnang about their Nuffnang Glitterati programme.

Basically this programme gives extra benefits and priority to “exclusive bloggers” - bloggers which does not have any other South East Asia based ad networks on their blog.

What enticed me is not the list of benefits - it is how they defined “exclusive”. It is kinda obvious they were referring to their closest competitor, Advertlets.

I have always been using Nuffnang on my personal blog. Of course I have heard about Advertlets before, but after reading some stuff about them online, I decided to stick with only one ad network.

So when I received the email from Nuffnang on the exclusive programme, I was half hearted to blog about it, since I have nothing much to say about Advertlets… until I read about the domain hijack case on my friend’s blog.

I do not wish to reiterate what many other blogs have to say about the incident. Despite the fact that Advertlets publishes a letter of apology to all their users, I still feel that the case has severely comprised the trust that its bloggers have on them.

I mean, if you can’t even take care of your own domain renewal, how can I expect you to take care of my interest? What happened - expired credit card number?

While I sympathise with their misfortune, it is for sure I will remain loyal to only one ad network now.

And on that note, I am pleased to introduce their ads on Viral Voices :)

January 8, 2008 | Filed Under Blog Advertising 
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